Savion is a renewable energy company that started in 2019.
I was heavily involved with the design process, strategy,
and overall branding of the company. I created several logos,
colorways, and design options, which were carefully and
meticulously combed over and discussed by many others
in the process until we came to our final decision.
The Brand
The colors were selected because they are representative of the sun,
vibrancy, life, and also a flower with yellow petals called a Savion flower. We went with the gradient look accented by light and dark gray, and a few brighter tertiary colors. I wanted the bright orange and yellow gradient to be toned down and viewed as more professional, clean, and uniform by choosing only select images that fit the color scheme, and black and white photos.
Website & PPT
We took a lot of time to curate the website and PPT, which are both very functional, yet aesthetically pleasing and creative. While designing, I carried the muted "sunset" and black and white photos throughout, allowing for a more cohesive look. I utilized mainly our orange and yellow with gray-tones, with pops of blue here and there-only using our tertiary colors when necessary to prevent the look and feel from being too "elementary". By using minimal colors, orange and yellow can be classy and elegant. Companies can sometimes shy away from bold, bright colors like orange and yellow, but with the right brand management, use of tertiary colors, and specific image types, orange and yellow can be a dynamic duo.
