Foundation Magnetic is a full-service agency that manages brand creation and strategy that "builds good sh*t". The brand was wanting a modern, edgy, yet clean and simple look and feel. Although they weren't keen on the pop of chartreuse at first, through specific placement and color treatments, and use of black and white photos, it won them over.
Foundation Magnetic
Brand creation, strategy, and management.
The Brand
The design of Foundation Magnetic was a fun experience,
because working with the color scheme was a bit challenging, but
it's always rewarding when you try something risky and it
ends up working out in your favor. The pop of green was included in small doses, such as the shapes and punctuation pop-outs, and the photos being mostly black and white or very muted colors worked very well here for a fresh, modern, yet industrial feel.
What
